
They Will Not Remember the Pitch. They Will Remember How You Made Them Feel.
The I in the RAIN Framework: intimacy, the follow-up almost nobody does, and why depth beats volume.

The I in the RAIN Framework: intimacy, the follow-up almost nobody does, and why depth beats volume.

The A in the RAIN Framework: the reputation that walks into rooms you are not in.

The R in the RAIN Framework: the three rooms that keep deal flow full, and how to hold them.

Twenty years of first meetings, and why the pitch has never once come first.